Added Value
The connection to Kim Iglinski – the most successful Israeli model in the world, was only natural. Here's more about the top-model who will lead Maya Negri Fashion House autumn-winter 2012 collection
In every collaboration – whether in the fashion house or my personal life – it's important to me to feel a complete connection. I'm constantly searching for the person and the moment that will spark inspiration, drive into action and connect to the message I want to deliver. And once again, for the autumn-winter 2012 
campaign I was searching for qualities that will transcend beyond the photo shoots. The women who led the recent campaigns were strong and with presence; who conquered personal goals in their careers and never held back.
So, it was natural for me to choose Kim Inglinski as the presenter of the season. Although she started her career at a relatively older age, she led it with the determination that helped her become the most successful Israeli model in the world.
Top designers, renowned magazines, taste-makers – it's hard to find anyone that wasn't immediately captivated by her charm or singled her out as a meteor. Iglinski, like so many other women around me, reflects in every moment the wonderful intense complexity that is the modern woman.
When I create a garment in the studio, I constantly thing about the overall experience of the person who will wear it; her needs, her movement in the world, her intense schedule. It's important to me that the garment will allow to create a current fashion statement without compromising comfort. 
These values – of femininity, strength and constant connection to everyday lives – stand at the heart of Maya Negri Fashion House. Kim, of course, not only reflects style or femininity. The fortitude she demonstrates in her everyday lives comes to every single one of her photo shoots. And this is where the connection between her achievements and mine lie.
I follow Kim's career. Her career and interests stretch well beyond the runway. Here's some of her activities: practicing Kundalini yoga, organizing events for the community, personal coaching models – to help them set and achieve their goals, apart from constantly modeling. Now, for instance, she's volunteering in Peruvian jungles. In just a few weeks, she will host a rite of passage ceremony at The Burning Man festival.
Kim brings a formulated, multi-faceted world of activity and involvement, in conjunction with unusual career. Our collaboration is a meeting point of two arenas, which will come together in one campaign. The content we will create will not only be a part of the campaign; they will allow me to invite you to take part in the experience which is inseparable from the Maya Negri fashion house.